Junk Mail's Endless Summer

"...If the goal of all this junk mail is profit, the USPS needs to think of something else: Even before the economy went south, Postmaster General John Potter predicted that the USPS would lose a billion dollars in 2008. As it turned out, they lost $2.8 billion. But it probably doesn't take much more than a semester of Business 101 to see that if you're not within a billion dollars of profitability, you probably need to take a hard look at your business model...."    

This Article is From: www.huffingtonpost.com

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Granular data and direct mail pay off for event company

"...The company uses a variety of purchased postal mailing lists coupled with e-mail marketing. Specifically, it looks for lists that contain individuals that have subscribed to something or attended another event...."    

This Article is From: www.btobonline.com

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Mail Monitoring

Question: Are there companies that provide mail monitoring services? ...As an individual running a small direct mail service I have a need to monitor the timely delivery of my mailing campaign(s). Specifically I need to know the receipt date of the mail I send out. This will assist me in providing the quality of service I need to provide my customers    
Answer: Yes, there are is a multitude of companies that offer Mail monitoring services. We recommend you shop around for companies providing the services you need. We also recommend that you continuously alter the service you use to get a truer perspective of your direct mail program. One company, for example, is US Monitor. US Monitor describes their services as follows:

You are given a unique decoy name for the cities you choose. The decoy name is incorporated into your mailing list. When our agents receive mail addressed to the decoy name, the receipt date is entered into our database. You can run password protected Internet reports or choose to have the mail returned to you unopened.

Mail monitor services are great for Standard Class mailers, periodical mailers and Parcel Select mailers. Please also remember that the US Postal Service offers fantastic tracking programs as well.

This Article is From: The Postal Newsgroup

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