USPS is reinventing Mr. ZIP for a new generation

"...USPS isn’t producing the Mr. ZIP products itself. ...Retail sales from products featuring licensed characters — such as T-shirts bearing Barbie’s likeness or toys based on the M&M mascots — generated $129.9 billion in 2021, according to Licensing International, the industry’s largest trade group.

The Postal Service has successfully licensed its brand for other products, including Vans sneakers "    

This Article is From: usps.com


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